| Research
consistently shows that when consumers are given the choice
between products of comparable price and quality, they are
more likely to buy the product that is associated with a cause
they support. Real product differentiation increases sales
and customer loyalty (the ultimate Win/Win, Business in the
Community).
Companies
with an ethos aligned to Lifeline WA’s are encouraged
to explore cause-related marketing opportunities with a triple
bottom line.
Visit
HOT
OFFERS to see some of the projects currently
in place.
If you
would like to discuss cause-related marketing opportunities
or for further information, please contact Lifeline WA's Fundraising
Services (08)
9261 4444 or email fundraising@lifelinewa.org.au.
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